I was reluctant to get Strava.  I got it and I've been using it.  It's nice being able to compete with my friends a bit even while working an evening shift and never seeing them.  More importantly it does a great job of tracking statistics, helping me plan routes (by seeing where others have been riding) and giving me just one more reason to do another 10 miles when I know I "should".  It certainly has the potential to destory a social ride or two, but it's up to the user to not get too caught up in it and do that...  what I have heard others refer to as "stravacide"

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